What are the frameworks and mental models that drive growth?

The Growth ORG

What should your growth team look like? What should they focus on? Who should they report to for effective operational cadence?

The Growth Metrics

How do you get early wins and create an experiment sandbox? Which KPIs matter? How do you scale what works after initial success?

The Growth PROCESS AND Execution

What channels should you focus on today? What is the next big thing? Which are the right mediums for your message?


How do you iterate amongst and align the five growth factors? Technology, product, marketing, channel and segment.